redBus Recruitment drive 2024: redBus is hiring Executive Brand Marketing  through off campus Placement for Bangalore. A student from various disciplines can apply for the redBus off campus drive 2024. Interested and eligible candidates can read more details below.

About redBus: is India’s largest online bus ticketing platform operating across India, SEA & LATAM (Part of GO-MMT group, Nasdaq: MMYT). We have the largest network of bus operators and satisfied customers booking upto 250,000 transactions a day through mobile and desktop channels. With over 150,000+ live routes in multiple continents we host the largest inventory of bus seats from private bus operators and state road transport corporations. We are a true Indian MNC with global presence and operations across India, Singapore, Malaysia, Indonesia, Peru and Colombia. In India, redBus works with 3000 + bus operators with services across 50,000 + routes and a customer base of more than 50 lakhs.

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redBus Recruitment 2024:

Company Name redBus
Post Name Executive Brand Marketing
Salary up to ₹16 LPA *
Experience Freshers/Experience 
Batch 2023 and before batches
Job Location Bangalore
Last date to apply Apply ASAP

redBus Responsibilities:

  • Execute customer lifecycle campaigns on owned media for Brand team for one or more LOBs – redBus, rYde and redRail.
  • End-to-end management & roll out of Customer life cycle management marketing Campaigns for – India market/ International markets/ New Lines of Business.
  • Defining Events structure for marketing automation tools, Working with tech/product team for events configuration
  • Mandatory Knowledge of working on marketing automation tools like MoEngage &  Clevertap
  • Campaign configuration, validation, reporting in marketing automation tools. Formulating CLM strategy ( content, frequency, touch points) for new and existing segments
  • Optimisation of targeting/communication/channels for existing/new campaigns
  • Analysing Campaign, Business, Source, Event, GA and other relevant data to propose new customer segments for improving CLM performance
  • Managing Adhoc CLM marketing campaigns on Push, Mail, WhatsApp and SMS channels
  • Pulling out customer data through SQL queries from Automation tools & data servers for data analysis and campaign execution
  • Tracking customer loyalty metrics and campaign metrics at weekly/daily level
  • Managing multiple external vendors and agencies for execution and analysis of CLM campaigns

redBus Eligibility Criteria:

  • Bachelors/Master’s Degree in Computer Application & Marketing
  • Experience Minimum and Maximum : 0-1  Years 

Preferred skill:

  • Good knowledge of SQL ( must ) and working knowledge of Python ( Good to have )
  • Superior Analytical skills with an innate attention to detail
  • Good Communication- Verbal and Non Verbal skills
  • Multi-Tasking
  • Good Team Player

Click here for HR Interview Questions and Answers

redBus Selection Process:

The redBus selection process is a structured series of stages designed to identify and hire the most suitable candidates for various roles within the company. Here is an overview of the typical selection process:

  1. Online Application: The process begins with candidates submitting their applications through redBus official careers website. It’s essential to provide accurate and comprehensive information on your resume and application.
  2. Resume Screening: The redBus recruitment team reviews all incoming applications and resumes to assess whether candidates meet the basic qualifications and requirements for the position.
  3. Online Assessments: Depending on the role, candidates may be required to complete online assessments or tests to evaluate their technical skills, knowledge, and problem-solving abilities. These assessments can cover a wide range of topics, including coding, problem-solving, and domain-specific knowledge.
  4. Technical Interviews: For technical positions, candidates typically participate in one or more technical interviews. These interviews assess a candidate’s technical expertise, coding skills, problem-solving capabilities, and familiarity with Microsoft technologies.
  5. Offer: If a candidate successfully navigates all interview stages and reference checks, they will receive a formal job offer. The offer will include details such as compensation, benefits, and other terms of employment.
  6. Background Check: Candidates who accept the offer may undergo a background check as part of the final hiring process.
  7. Onboarding: After accepting the offer and completing all pre-employment checks, candidates will participate in redBus onboarding process. This includes orientation, training, and integration into the team.

Please note that the specific details of the redBus selection process may vary based on the role, location, and the hiring team’s preferences. It’s essential for candidates to carefully review the job description and follow any instructions provided during the application process. Preparation for technical interviews and assessments is crucial to excel in the selection process.

Why Join redBus?

  • Industry leading healthcare
  • Educational resources
  • Discounts on products and services
  • Savings and investments
  • Maternity and paternity leave
  • Generous time away
  • Giving programs
  • Opportunities to network and connect

How to Apply for redBus Recruitment 2023?

To apply for this Off Campus Drive, interested candidates must follow the procedure outlined below:

  1. Click on the “Apply here” button provided below. You will be redirected to the official career page.
  2. Click on “Apply”.
  3. If you have not registered before, create an account.
  4. After registration, log in and fill in the application form with all the necessary details.
  5. Submit all relevant documents, if requested (e.g. resume, mark sheet, ID proof).
  6. Verify that all the details entered are correct.
  7. Submit the application form after verification.

If you face any issues while applying. Do let us know in the comment section.


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<p>The post redBus Off Campus Recruitment For Executive Brand Marketing | Direct Link! first appeared on Job4freshers.</p>